Lifestyle Diet Trends: 3 Insights for R&D
1. Eating “clean”Many popular diet trends focus on reducing consumption of highly processed foods and ingredients. According to the IFIC survey, “natural” labels are the most influential when shopping or purchasing food prepared out of the home. Consumers also consider recognizable ingredients (such as those that might be found in a household pantry) to be cleaner and healthier. Brands can win by forgoing processed and artificial ingredients for natural, clean-label alternatives.
2. Protecting the planetEnvironmental and ethical concerns are among the top reasons that consumers are choosing to eat more plant-based foods. Nearly a third (34%) of shoppers say that environmental sustainability has a real impact on their purchase decisions, up from 27% in 2019.1 To meet demand for more sustainable food choices, brands can innovate with nutritious plant-based ingredients that limit food waste, have a high degree of traceability, and a low impact on the environment.
3. Value-add texture:
Textural variety can help add elements of indulgence to healthier
offerings. Baked toppings and croutons are essential for prepared
salads and soups, where a little bit of extra crunch brings a lot of value.
Flavorful breadings and crumb coatings help elevate baked or fried meat, poultry, and fish, turning a simple weeknight dinner into a family favorite. Brands can get creative with different flavors and spices, like garlic and herb, sage and thyme, and sundried tomato, to provide consumers more options for healthier snacking and cooking.
Versatile Ingredient Solutions
R&D teams can enhance consumer appeal for new products by incorporating more healthy and recognizable ingredients into their formulations, and by emphasizing an ethical and clean label story. Unique flavors and textures are also important for capturing consumer interest, as even health-conscious consumers still rank taste as the primary motivator for food purchases.1
Baked inclusions can help product developers deliver enhanced flavor, texture and visual appeal. Chaucer offers several sweet and savory baked ingredients that are available as stand-alone snacks, inclusions, crumbs, coatings, and toppings to give food manufacturers more versatility in innovating new products or refreshing existing product lines, from meals and snacks to dairy and confectionery.
All of Chaucer’s baked selections are made using authentic ingredients and contain no additives or artificial preservatives, supporting a simpler label. Additionally, many of the baked products are vegan, kosher and non-GMO, enabling product developers to formulate new and indulgent snack offerings for consumers with specific dietary preferences.
Check out more inspiration for formulating healthy snacks [link to Article 3], or contact us at email@example.com to request a sample or more information.
1. 2020 Food & Health Survey, International Food Information Council. 2020.