From sauces and syrups to candies and snacks, it’s clear that consumers want clean label products. Researchers found that 58% of consumers find artificial ingredients concerning1, highlighting the growing interest for food and beverages with recognizable ingredients. While the demand is clear, formulators must take their innovations up a notch to develop a product that does more than just blend in with all the other clean label competitors.
Here are five clean label inspirations to spark your next innovative idea:
1. Strawberry Lollipops
Similar to gummy vitamins, lollipops aren’t just for kids. By innovating this delicious treat with simple ingredients, you reduce the times that people question what artificial ingredients you use and elevate the trust your customers have in your brand name. Freeze-dried fruits, like strawberries and raspberries, produce a flavorful and vibrant experience that will leave the consumer with only one question: How many licks will it take to get to the center of this clean label lollipop?
2. Blackcurrant Fruit Jellies
3. Fruity Cocoa Nib & Chia Seed Energy Balls
4. Marinade Kit-Lemon, Ginger and Black Pepper
Wanting to spice up your chicken dish but not sure what clean label ingredients will create the most memorable flavor? Freeze-dried ingredients, like lemon and ginger, retain their flavor when dried, allowing them to incorporate beautifully bold flavors into any dish. Simply shake up chicken and the marinade mixture and toss it in the oven for a healthy and flavorful meal experience your consumer won’t forget!
5. Waffle, Sour Cherry & Raspberry Granola
Looking to innovate a clean label offering that gets scooped off the shelves? Contact us at firstname.lastname@example.org.
“Consumer awareness of clean label drives demand for ingredient solutions,” Beverage Industry. June 2022.