Today’s shoppers all have unique, individual needs, but they often share one common interest. Whether it’s a parent shopping for their family, or a single professional on-the-go, many consumers rely on the foods they buy to help fuel their busy lives. Since the 1980s, the functional foods market has been growing as people became more interested in nutrition, such as eating protein for muscle repair, carbohydrates for energy, and vitamins and minerals for improved cell function. In fact, two-thirds of U.S. adults say they’re now more focused on their own health than they were a year ago, and seven out of 10 are more health conscious1. In addition to an increasing interest in disease and illness prevention and the rising costs of health care, shoppers know that there’s a recipe for success in the functional foods market.
Despite the interest in nutrition-first products—people still want to enjoy what they consume. By highlighting the “fun” in functional products, your audience can be dazzled while still fueling their bodies with nutrient-dense foods.
Here are three opportunities for innovating your next batch of functional food and beverages to make them exciting for shoppers to buy and even more fun to enjoy:
1. Benefits for Breakfast
2. Functionally On-The-Go
3. Kid-Friendly & Functional
For more details on how freeze-dried ingredients can help innovate functional foods and beverages, check out our article with Shaby Fisher, Global Marketing Manager; Brittany Colasuonno, Marketing Associate; and Jerard Whitehead, National Sales Manager at Chaucer Foods, or contact us today to talk to our team of experts.
1 “Top 10 Functional Food Trends,” IFT. 2022.
2 “Functional Health Benefits for Every Generation,” Kerry. 2022.
3 “What’s for Breakfast: Trends and Insights to Inspire Innovation,” FlavorSum. 2022.