Kids, you’ve got to love ‘em—and feed ‘em. For parents, it’s often hard to say “no,” to the sweet face of a child asking for a cookie instead of a healthier option. However, providing kids with the essential nutrients they need is crucial for turning their tiny human into a healthy and strong adult. With their future on the line, parents need to pick and choose what is best for their child. It may start with health, but research shows that flavor remains the main driver of snack choice for all consumers1. Formulators can play a role in developing a healthy next generation by responsibly innovating healthy and appealing tastes for children to test out.
Not only can providing a nutrient-rich snack satisfy parents, but it also appeals to kids. With this in mind, producers need to get creative. Whether it is reimagining the packaging, or using trendy shapes, flavors, textures and colors, formulators can harness the natural goodness of freeze-dried fruits and vegetables to make parents say “yay” while kids say “yum!”
Here are three kid-friendly industry trends you can begin tapping into:
One great way parents are adding veggies to their children’s diet is by fun, snackable veggies. According to a new study, produce companies have discovered that smaller-sized fruits and vegetables appeal to kids, especially when they are marketed correctly2. The natural flavor and color are inherently appealing to kids but have a negative perception as they are viewed as “yucky.” Creative and easily snackable veggie ingredients can help parents introduce vegetables to their kids in a fun way that encourages even the pickiest of eaters to explore new foods.
Want more information on how to navigate meals and snack time with the entire household? Check out our Q&A with Chaucer’s U.K. & Ireland Sales Manager, Paula Bentley, to learn more.
1 “All About The Kids,” Fona International. 2022.
2 “Rise of the veggie snack pack: How marketers are selling fresh produce to kids,” CBC. 2017.
3 “Sports Nutrition Market is projected to increase from a valuation of US $ 21 Bn in 2022 to 33 US$ 52.5 Bn by 2032-end,” Persistence Market Research. March 2022.