Trends come and go, which is why keeping one step ahead is key. Here, we look at what is currently driving consumers’ choices and how freeze-dried is the ideal ingredient now and for the future …
People post pictures of their food and drinks on social media before they even savour the taste, which means visual appeal is a priority for many.
That’s why bright, vibrant colours and eye-catching decorations are growing in popularity when it comes to new product development and menu ideas. Floral and fruit decorations are adorning a wide range of food and drink items, from cocktails to cakes.
When fruit is freeze-dried, natural colour is retained. The vibrant red, pink and purple hues of berries, for example, are just as they were before the fruit was freeze-dried. Available in whole pieces, slices, pieces or powder, freeze-dried fruit can be used in a wide variety of food and beverage items to give striking colour, from ice creams to confectionary.
Delicious and nutritious
Consumers care about the ingredients that go into their meals and drinks. Many are trying to curb their sugar consumption by searching for healthy ingredients with natural sources of sweet flavour. They want ingredients with nutritional benefits, packed with vitamins, minerals and superfood properties, such as blueberries.
Freeze-dried fruits help manufacturers tick the boxes for great taste and health properties. Authentic flavour is locked in when fruit is freeze-dried, and its original shape is preserved. It provides a crisp, melt-in-the-mouth texture, with no added sugar, E numbers, additives, preservatives or carriers, creating a healthy, nutritious and tasty ingredient.
Super tasty snacks
Snacks are growing in popularity as people consume on-the-go food and drinks items to fit in with their busy lifestyles.
The versatility of freeze-dried fruits means they can be used in a variety of snacks. Their taste and texture make them perfect for standalone snacks, and for inclusion in chocolate and cereal bars. Their vibrant colour, flavour and long shelf life mean they are ideal for shakes and smoothies too.
Easy to use
A small amount of freeze-dried fruit goes a long way, making it cost-effective. It saves on time and reduces waste. It can be stored in ambient conditions, removing the need for refrigeration space and energy, and has a long shelf life.
For manufacturers, freeze-dried fruits provide an easy-to-use, versatile ingredient that will deliver on taste, colour, texture and nutrition.
Japanese owned and with teams and production facilities across the globe, we are in a great position to be able to spot new trends and help our customers to exploit them. So, if you’re working on something new, reformulating to meet new guidelines, or facing a production challenge, the Chaucer team will work with you to find a solution which adds real value. Contact us today at firstname.lastname@example.org .