The new year offers a chance for both planning ahead to 2023 and reflecting back on 2022. This past year was transformative for many brands as they leaned into the creative development of in-demand offerings to help consumers along their health journey. As a result of another year of strong innovation, we’re now looking forward to the consumer trends that will shape the industry in 2023.
Read our recent conversation with Shaby Fisher, Chaucer Foods’ Global Marketing Manager, for more about recent influential food and beverage industry trends and the product innovation she expects to see next year.
Q: In 2022, what trends made the greatest impact on the food and beverage industry?
Functional Nutrition: While there was an overall interest in personal health and wellness, consumers in 2022 were focusing on what foods can do for them, and learning what functional ingredients make them feel their best.
Sustainability: In addition to discovering personal health through food, consumers paid closer attention to how the values of brands aligned with their personal values. Instead of purchasing a product based on the brand name or price, 2022 consumers were flocking to transparent brands that promoted their sustainable initiatives
Q: What are some innovative ways you saw brands taking part in those trends?
Q: Where do you think there is room for innovative improvements within the industry?
Q: What trends do you expect to continue into 2023?
Q: In 2023, what new trends do you think will gain traction?
Q: What is Chaucer Foods doing to help brands innovate alongside these 2023 trends? What ingredients work best for these trends?