We sat down with Paula Bentley, the U.K.& Ireland Sales Manager at Chaucer Foods, to dive into the consumer demands shaping the kid-friendly food and beverage industry.
Q: Are there any common challenges formulators run into when producing kid-friendly products?
A: When formulators try to take sugar, fat, and salt out of traditional offerings, they often face the challenge of still producing the same taste and texture that consumers love and are familiar with. Certain formulations, such as bread, require salt to achieve the desired final product. To meet these new health standards, formulators must figure out the perfect balance of undesired—but necessary—ingredients for an appealing product.
From a consumer standpoint, a product must be both enjoyable for the child, but easily understood by the parent. For this, formulators must use simple, clean ingredients that are tasty but easily recognisable on the packaging for parents to trust. While kids might love a snack full of artificial flavours and colours, parents need to know what level of nutrition they are giving to their children. As a result, parents rely on an honest food and beverage message to educate them on the quality of their child’s favourite food.
Kids want to enjoy what they eat – adding a crunch gives additional interest. When eating, kids are all about the crunch factor and making noise with their food. However, having clear
messaging is essential for the stamp of approval from parents. Incorporating clean label, and other easily recognizable ingredients, within creative formulations is the golden ticket for these kid-friendly formulations. Chaucer’s all-natural ingredients supply both the clean label nutrition for parents, and the bright, impactful presentation for finnicky children. Formulators should address both demands by simply adding in whole or diced freeze-dried fruits inclusions. This way, children can happily crunch on a freeze-dried strawberry or one of the baked solutions without getting an extra sugar rush from additives.
Q: With the ongoing high obesity rates, how can kid-friendly options combat the current obesity trends and lean into the parent’s demand for healthy, nutritious fuel for active kids?
Q: Why is Chaucer uniquely positioned to help businesses connect their product with an increasingly influential audience like kids?