While there is an interest in bold flavors and colors, people want to avoid artificial ingredients and prefer the benefits of natural ingredients. By using all-natural freeze-dried ingredients, brands can deliver a memorable experience that health-conscious consumers will come to crave.
We spoke with Itzel Rincon, NPI and Sales Director for the Americas at Chaucer Foods, to learn more about the demand for bold, natural color and flavor, and potential opportunities to inspire your team’s next eye-catching offering.
Q: Why do you believe the demand for natural ingredients has increased, and do you think it will continue to rise?
A: Beyond bringing a sense of comfort to your customers, natural ingredients also boast a wide range of health benefits that artificial additives just can’t match. Freeze-dried fruits and vegetables can help improve one’s health through the vitamins and minerals, such as Vitamin A, zinc, and phosphorus. In addition to the enhanced nutritional value, freeze-dried ingredients can help provide benefits that help both the mind and body, like energy, immunity and heart health. By including our nutrient-dense ingredients within food and beverage innovations, shoppers will not only have a delicious product—but can reap the health benefits, too.
– Electrolyte-boosted beverages
– Better-for-you frostings
– Convenient on-the-go snacks
Our freeze-dried ingredients have an extended shelf-life due to the freeze-drying process, and retain all their natural flavor, color, and nutritional value—making it a fantastic addition for product innovations.
Looking for more information on how to use freeze-dried ingredients to innovate natural products? Contact us at email@example.com to connect with our team.
1- “ADM Releases Color and Flavor 2023 Trend Report,” Perfumer & Flavorist. November 2022.