Healthy eating continues to trend upwards as 60% of global consumers plan to improve their overall health and wellness1. With this in mind, food and beverage formulators must learn how to navigate popular consumption patterns and attract consumers regardless of any individual’s preferred health trend. Despite differing views on personal health and nutrition, one factor remains common across most every serious wellness diet: fruits and vegetables are essential.
We talked with Renee de Ravin, Asia-Pacific (APAC) Sales Director at Chaucer Foods, to learn about the global consumer healthy eating trends she is seeing today, the growth potential of future trends, and how Chaucer Foods can help producers meet these demands and be better positioned to lead in the years to come.
On a higher level, many governments and food industry leaders are supportive of this health initiative or are being encouraged to be more on-board with the shift. Clear parameters are made to distinguish a nutrition standard, which in return sets the bar higher for what is considered nutrient dense and healthy. For example, Australia and the UK have launched public health initiatives that provide more nutrition information to consumers in order to reverse high obesity rates and encourage everyone to care about their personal nutrition.
A: Plant-based everything is here to stay. While the plant-based trend has been around for a bit, the consumer demand for it is continuing to increase every year. What was once thought of as a fad is now one of the most influential food and beverage trends of our time. Once major manufacturers and quick service restaurants got on board with the plant-based trend, the impact it had began to skyrocket. In addition to the credibility brought by large corporations, once consumers began pushing for their products to be sustainable, interest in plant-based grew as it was an opportunity for businesses to combine two great things—”good for you” and “good for the environment.”
As we come out of the pandemic, consumers who choose to be flexitarian play a big part in the trend’s growth. During a time of limited personal choice due to overall public safety, the idea of being able to control what they consume was an attractive factor for people looking to still stay healthy even when homebound. Instead of only consuming plant-based ingredients, consumers can pick what they want, when they want. They don’t have to eat less meat, but if they choose to do so, it is better for themselves and the environment.
Our ingredients’ extended shelf life and Chaucer’s drive for environmental responsibility with traceability built-in throughout the manufacturing process allows for a more sustainable product and a product people can trust. As Chaucer continues to work closely with farmers, we can better ensure that the ingredients sourced maintains our sustainability standards.
Personal health and wellness is such a diverse topic; it means different things to different people. That being said, Chaucer takes pride in working with our customers to produce an ingredient that fits what people are looking for. Certain blends, such as our Vitamin C blend, can be adjusted to fit the customer’s unique specifications. This allows Chaucer to be able to meet most every request for new products and brings the whole team to work together to create the ideal final product.
Ready to learn more about Chaucer Foods’ healthy ingredients and how you can innovate alongside healthy eating trends? Contact us at firstname.lastname@example.org to connect with our team.
- “Health & Wellness Lifestyle Shifts: Five Consumer Behaviors that are Reshaping Food, Beverage & Supplement Innovation,” ADM. August 2021.