Nutritional Supplements

Expect more with functional ingredients that can add colour, flavour, and nutrients to nutritional supplements while maintaining a clean label.

Trends

Consumers are prioritizing their health, turning to the nutrition and supplement market.

Since 2020, immunity has continued to grow as a trend, with mental wellness now emerging as equally significant. Products enhancing sleep, focus, or relaxation are in high demand.

Functional ingredients that add nutrients and wellness are gaining attention.

Functional ingredients like freeze-dried fruits and vegetables offer nutritional benefits and shelf stability. Ginger aids digestion and reduces inflammation. Trending ingredients include fiber-rich freeze-dried beetroot and Vitamin C-packed freeze-dried orange for color and flavor.  

Gummy nutritional supplements continue to take the market by storm.

The global gummy supplement market is projected to grow to 27.57 billion by 2032, exhibiting a CGAR of 12.89%. Adding functional ingredients with a nutritional component can set your product apart from the competition.

Challenges

Formulating nutritional supplements for efficiency and the optimal sensory experience.

Designing a formula that is both visually appealing and flavorful presents a significant challenge, particularly when striving to maintain a clean label product that consumers are looking for.

Chaucer Solutions

Chaucer’s functional ingredient solutions offer a healthier alternative that delivers on taste and nutrition while promoting a cleaner label.

Products like Chaucer’s freeze-dried fruit and vegetable powders can create a more vibrant colour display while delivering on taste. In addition to delivering on colour and flavour, Chaucer’s innovative ingredients can provide increased nutritional value.

82% of consumers say that a clean nutrition label is important to their purchasing decisions. Chaucer’s freeze-dried fruit and vegetable powders are a great way to obtain a bright color appeal and sweet taste, while also keeping the clean label that consumers desire. Forget artificial additives and dyes and see what how Chaucer’s innovative ingredient solutions can elevate the look, feel, taste and nutritional value of your product with the goal of a clean label in mind.