Trendwatch 2025: What's Trending In Snacks
Snacking isn’t just about curbing hunger anymore—it’s become a cultural experience, driven by bold flavors, nostalgia, and a growing focus on health and sustainability.
As consumers demand more from their snacks, from functional ingredients to eco-friendly packaging, the snack industry is responding with exciting innovations. In fact, a recent report found that 60% of consumers are now seeking snacks with health benefits, while nearly 50% are prioritizing sustainable packaging when making purchasing decisions.1 This shift reflects a broader change in how we snack, where taste, wellness, and the planet all come into play.
With consumer preferences shifting and the demand for more innovative snacks on the rise, let’s dive into the top five trends shaping the snacking landscape in 2025.
Functional Health Benefits
Today’s snackers want more than just great taste—they’re after snacks that pack a health punch too. This shift has sparked the rise of functional snacks, where ingredients are selected to boost our health, as well as satisfy cravings.
Probiotic-infused snacks, such as That’s It Mango Mini Probiotic Bars, are increasingly popular among consumers who prioritize gut health. Meanwhile, collagen-packed treats, like Purely Elizabeth’s Superfood Oatmeal, are becoming a favorite choice for individuals looking to boost their beauty routines from within.
Global Flavors
As consumers become more adventurous with their tastes, they’re reaching for snacks with global flavors that reflect this exciting culinary diversity. As global cuisines become more accessible, snacks featuring international flavors and ingredients are taking off. Bold, vibrant flavors are stealing the show as snack brands look to global cuisines for fresh inspiration. From Tostito’s Chili-Lime flavored chips to Saffron Road’s Indian-spiced Crunchy Chickpeas, these bold flavors invite snackers to take a flavorful journey around the world with every bite.
Nostalgic with a Modern Twist
Childhood favorites are making a comeback, but this time with a modern twist. According to Nestlé, 71% of U.S. consumers say they enjoy products that remind them of their past.2 Snack brands are tapping into this nostalgia by reimagining beloved treats, but with a healthier spin. While many of these childhood snacks once featured less-than-healthy ingredients, today’s versions are crafted with more wholesome, modern options. For instance, Magic Spoon provides a healthier alternative to Fruit Loops, while PeaTos offers a nutritious option in place of Funyuns. By giving these nostalgic snacks a gourmet upgrade, companies are appealing to both nostalgic snackers and adventurous foodies looking for something familiar yet elevated.
Freeze-Dried
Freeze-dried fruits, vegetables, and yogurt bites have become a go-to for health-conscious snackers thanks to their minimal processing and high nutritional value. But the trend doesn’t stop there! Candy and snack brands are now getting in on the action. Freeze-dried versions of Skittles, gummies, and even chocolate or ice cream have been popping up, offering a fun twist on classic favorites.
This innovative approach lets consumers enjoy snacks that feel both familiar and fresh. No matter what activities are on your agenda, freeze-dried snacks—both healthy and indulgent—provide a delicious and convenient way to snack smarter.
The “Swicy” Trend
Sweet and spicy flavors, now known as “swicy,” are quickly emerging as one of the most flavourful trends in the food industry. This bold combination is hitting the sweet spot for both spice enthusiasts and those with a sweet tooth, offering a unique balance of heat and sweetness that’s hard to resist. Flavors like “hot honey” and “sweet chili sriracha” are gaining traction not only among snack brands but also within foodservice, as restaurants and eateries embrace the growing demand for this dynamic flavor pairing. Leading the charge in this trend is Gen Z, with 53% of Gen Z shoppers reporting that they enjoy sweet and spicy flavor combinations.3 As this generation increasingly shapes consumer preferences, the “swicy” trend is likely to continue gaining momentum, offering a fresh and exciting take on classic flavor profiles across various snack and food categories.
As we move further into 2025, the world of snacking continues to evolve with exciting innovations that cater to the ever-evolving consumer preferences. From functional snacks packed with probiotics and adaptogens to the nostalgic flavors reimagined for modern tastes, today’s snack trends reflect a broader shift toward healthier, more sustainable, and adventurous choices. Snack companies continue to push boundaries to meet the demands of consumers who are demanding flavour and nutrients, even in their quick bites.
Interested in exploring more industry trends or seeking expert insights on innovation? Reach out to our team at customer.services@chaucerfoods.com.
Sources
1 Innova Market Insights, “Snack Trends: Global Landscape of Better-For-You Sweet vs. Savory Snacks” 2025.
2 Supermarket Perimeter, “Nestle Share 6 Food Trends for 2025” 2025.
3 Food Institute, “The Summer of Swicy” 2024.
