Brand New Crunchies Website & Rebrand

Chaucer’s B2C brand, Crunchies, has launched a rebrand and brand-new website.
After months of collaboration and creativity, we’re excited to announce the official launch of Crunchies brand-new website and refreshed brand identity, designed to capture everything our customers love about the Crunchies brand.
Brand New Website
The newly redesigned Crunchies website is bursting with personality! The bright and clean aesthetic is crafted to reflect everything customers love about Crunchies, while showcasing Crunchies products and real fruit. With a fresh new look and easier navigation, the new site is also more user-friendly..
When you open the new Crunchies webpage, visitors are met with bold colors, playful visuals, and a streamlined layout that makes browsing a breeze. Every section, from recipes to product pages, has been thoughtfully reimagined to be both eye-catching and easy to navigate.
One of the standout features of the relaunch is the enhanced recipe section, which now offers a curated collection of vibrant, easy-to-follow recipes using Crunchies Freeze-Dried Fruit. Each recipe card features vibrant photos, simple step-by-step instructions, and plenty of inspiration for using Crunchies in everything from breakfast bowls to sweet treats.
Another exciting addition is the Crunchies reviews that are highlighted on the homepage. Visitors can now read real reviews from real customers.
The updated site brings a more engaging, informative, and flavor-packed way to explore Crunchies online.
Fresh New Packaging
In addition to a brand-new website, Crunchies is introducing fresh new packaging. The new packaging is fresh, brighter and more eye-catching than ever, while putting Crunchies real fruit on display.
Revitalized Brand Identity
Not only is our packaging getting a facelift, but so is our entire brand. Crunchies is showcasing a new logo, new fonts and a whole new rebrand that is more eye-catching than ever!
This rebrand isn’t just a cosmetic update, it’s a bold step forward that aligns our visual identity with our mission: to deliver clean, craveable snacks that burst with flavor. Our updated brand and website will help Crunchies stand out on the store shelf and reflect the vibrant, feel-good experience we offer in every crunch.
Take a look at our new website and let us know what you think!