In fact, making globally inspired foods approachable is key, with 70% of consumers stating that familiarity is important when encountering unfamiliar foods2. By introducing your audience to worldly flavors through foods that are recognizable, you can open doors for them to expand their palette and enjoy an endless array of internationally inspired bites.
Here are four globetrotting trends to share with tomorrow’s shopper:
Snacking Across the World
Bold, International Beverages
Why settle for the same old vanilla option when you can spice it up with something you can’t get every day? Offer shoppers a chance to end their day or start it – we’re not judging – with an indulgence inspired by flavors from far-off places! With nearly half of consumers interested in global desserts2, and experts stating that younger consumers gravitate toward unique dessert flavors3, your team of sweet treat testers can experiment with enticing, rarely found flavors. Whether it’s a new take on popular indulgences like mochi, or a lesser-known indulgence like the Indonesian dessert, Kuih Lapis, brands can use trustworthy ingredients to deliver great tastes and colors, without the unhealthy additives commonly reserved for dessert time.
As a food brand, you can take the lead in making international flavors more approachable and appealing to people who might otherwise be intimidated by them. By using recognizable and flavor-packed ingredients, such as freeze-dried fruits and vegetables, within familiar products such as snacks, beverages, and desserts, your audience can dip their tastebuds into the exploration of global cuisine.
For more insight on how to innovate with global flavors, check out our article with Julie Casagrande, Senior Commercialization Manager – Americas, and Echo Yang, Head of R&D Business Development – APAC at Chaucer Foods, or contact us today to talk to our team of experts.
1 – “Diners Crave Global Flavors,” Chef’s Store. 2023.
2 – “Treat Your Customers to Trending Global Flavors,” MARS Foodservices. 2023.
3 – “Special report: Snack flavor trends,” Food Business News. 2023.
4 – “Experiencing Travel Through Taste: Global Flavors to Inspire Innovation,” Flavorsum. 2022.