Millennials, in particular, are driving a resurgence in frozen food and dried savoury meals. In Europe, wet sauces in jars reigned supreme in the supermarket aisles 15 years ago – but now dried meal kits are making a comeback. Pasta, couscous mixes and even mashed potato are seeing increased sales, along with dried herbs and spices.
In the USA and Asia, dried savoury meals are incredibly popular. In Asia-Pacific regions, noodles are a staple meal. Their versatility means they can be paired with different dishes, or flavoured and consumed as an instant snack.
In the USA, meal kits are a growing market. Packed with dried savoury ingredients, most of the meal is already prepared, saving time and money. Salad kits are also popular, where people have the opportunity to personalise their meal with baked croutons, toppings and sprinkles, which add texture.
There is also pressure to reduce salt and sugar, which is often added to flavour dried ingredients, such as noodles.
Our baked savoury ingredients, such as sprinkles and crumbs, are great for adding texture to meals, whilst freeze-dried vegetables, herbs, and pulses lock in authentic flavour, nutrients and colour.