Toddler snacks are fast-becoming big business. In the USA and Northern Europe, nurseries are building in set breaktimes for a mid-morning nibble. Mums are looking for clean, nutritious snacks to pop in their handbag for their little ones to consume when out and about. Toddler snacking is a trend on the rise and is a new, emerging market for Asia-Pacific countries.

Health and nutrition is key, as is ease and convenience. Dried snacks, smoothies and food pouches must include fruits and vegetables, along with clean ingredients – no preservatives, additives and E numbers. A long shelf life is vital, as are snacks that don’t require refrigeration.

They must appeal to children, too, which is why bright colours, interesting shapes and great flavours are important. Many toddler food manufacturers are inspired by adult snacks, like vegetable crisps, dairy-free yoghurt and raw energy bars. Much like the adult snack market, new flavours and the merge of sweet and savoury are ways to keep consumers interested.