That doesn’t mean consumers want a full flashback to childhood. Despite the growing preference for fun colors, tastes, and textures, consumers are demanding that their adult gummy supplements follow current consumer trends, like clean label and plant based. To help you and your fellow formulators make the most of this new opportunity — and to create a more enjoyable customer experience — here are some need-to-know innovations around current ingredient trends:
Rich in antioxidants and vitamins, freeze-dried ingredients, such as strawberry, broccoli, kiwi, blueberry and elderberry, provide preserved nutrients and immune-boosting qualities to a supplement, without artificial additives. This lets consumers skip the added sugar intake and enjoy the naturally enhanced flavor and color of the vitamin.
Some freeze-dried fruit ingredients have a natural content of pectin that enhances firmness and elasticity, but gummy vitamins require the usage of added pectin to get the chewy consistency consumers are looking for. The synergy between the pectin from freeze-dried fruits and added pectin helps formulators create simple, tasty and nutritious gummies.
Looking to innovate the next generation of fruit and veggie-based gummy vitamins? Stop by our SupplySide West booth #5533 November 2-3, 2022, to talk with the Chaucer experts. If you can’t make it to SupplySide West, contact us at firstname.lastname@example.org.
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2 – “Physicochemical and Sensory Properties of Gummy Candies Enriched with Pineapple and Papaya Peel Powders,” Scientific Research Publishing. 2019.
3 – “The U.S. Gummy Market: 5 Insights for Supplement Manufacturers to Chew On.” Glanbia Nutritionals. August 2021.
4 – “Plant-Based Vitamin Sources: Challenges and Innovations,” Eurofins. 2022.