Consumer food and beverage consumption patterns are shifting with a return to on-the-go, pre-pandemic lifestyles. While many trends are changing, the desire to snack isn’t going anywhere and neither is the increasing role of health and wellness in our everyday lives. To navigate current consumer demand, formulators must carefully select the ingredients that keep their new product innovations ahead of the competition and front-of-mind for their target market.
We spoke with Brian Dudek, CEO of the Consumer Division at Chaucer Foods, to break down the consumer trends currently influencing the convenience food and beverage industry.
Q: What challenges or pain points can Chaucer Foods help address when a business begins to innovate new, healthy and convenient offerings?
A: When innovating a sustainable, healthy and convenient product, formulators can run into difficulties with sourcing ingredients that not only work well in on-the-go product formulations, but grab the consumer’s attention with trending claims like functional, and plant-based. Chaucer Foods is able to provide the ingredient solution, as we offer a wide range of customization possibilities and a support system of experts to help producers along the way, not to mention full and open listing of the ingredient’s path from farm to table. From kosher to vegan and from healthy to sustainable, Chaucer’s ingredients can help formulators develop a new product that checks the boxes of any consumer’s top demands and major pain points.
Q: How can Chaucer’s ingredients help formulators innovate on-the-go products?
Our baked range ingredients are crafted in small batches, allowing us to work with brands to customize the ingredients to best fulfil the innovative vision in mind. Our ingredient flexibility will allow you to discover new ingredient possibilities for your products that aren’t readily available on the market. By standing out from the competition, your products will pop with flavor and texture while being unique enough to stand out on the store shelves.