Trend Watch: APAC Food & Beverage Innovation

August 2021

Consumers in the Asia-Pacific market have become more interested in health and wellness, sustainability, and supply chain transparency when making food and beverage purchase decisions, which is creating new challenges and opportunities for product developers.

We consulted our global experts to learn how these trends are shaping APAC food and beverage product innovation, and what product developers can expect in the months and years to come.

Sugar reduction at the forefront of health and wellness concerns


Health and wellness is a top concern for APAC consumers, with more than 87% focused on reducing their sugar consumption.1 In response, product developers are turning to natural sweeteners to create low/no sugar beverage, confectionery and dairy products. Fruit ingredients are trending across categories, as consumers look for healthier options that offer a hint of sweetness, authentic flavor and nutritional benefits.


Plant-based ingredients to grow in popularity because of environmental concerns


Already an important market driver in the West, environmental concerns are starting to play a greater role in consumers’ purchasing decisions in the APAC market. According to Mintel, 47% of plant-based dairy products recently launched in the APAC market include a sustainability claim, indicating that sustainable innovation is a growing opportunity for brands.2 By adding plant-based ingredients to existing product lines, or creating plant-based alternatives, product developers can capture interest from consumers who are starting to make changes to their diet because of environmental concerns.


Demand for simpler labels drives innovation with fruits and vegetables


According to recent survey, 70% of consumers in the APAC market say it is important for them to know how their food is handled and how ingredients are manufactured, prepared, and sourced.3 To meet demand for plant-based, all-natural and traceable ingredients, product developers are innovating more often with fruits and vegetables. Not only are fruits and vegetables recognizable on the label, they are also powerful vehicles for flavor, texture and nutrition.

Whether you’re working on something new or reformulating to meet new trends, our R&D team can work with you to develop a high-quality, innovative product. Learn more about all of our freeze-dried and baked ingredient offerings, or contact us today at customer.services@chaucerfoods.com.

Sources:
1 “Sugar & Sweeteners: Evolving Trends In Asia Pacific,” Asia Pacific Food Industry. May 2020.
2 “Sustainability, animal welfare and plant-based diets are transforming the dairy industry in Asia-Pacific,” Food & Beverage Industry News. June 2021.
3 “Food safety in Asia: Companies failing to meet consumer concerns over contamination, lack of transparency,” Food Navigator. December 2020.

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