Trend Watch: Creating Beverages Worth Celebrating

September 2022

Today’s health-conscious and on-the-go consumer is always looking for a convenient, nutritious beverage they can fuel up on without disrupting their daily routine. As a result, the beverage market is expected to continue expanding with a growth rate of 4% by 20241. With the beverage market growing to meet this need, brands must innovate their offerings to grab market share and stand out from the crowd. The rapidly expanding market opens the door for formulators to get creative with their drink innovations, and to create a drink that’s the focal point of any event, party or memorable moment.

To create a drink that your consumers will have fond memories of, you must focus on adding health benefits and following trends, like clean label, immune-boosting and ready-to-drink. Naturally simple, dense with immune-boosting qualities and suitable for ready-to-drink products, Chaucer Foods’ freeze-dried ingredients can help your R&D team innovate a beverage that becomes so popular that it’ll disappear off store shelves.

Here are three trends to keep in mind when making a memorable beverage:

1. Simple Ingredients

Despite the interest in health-boosting beverages, 83% of consumers reported liking products that are minimally processed and contain recognizable ingredients2. By incorporating nutritious, well-known ingredients, such as freeze-dried fruits and vegetables, formulators can add desirable health benefits from ingredients consumers trust. Versatile and impactful, our freeze-dried powders make it simple to add flavor and color to the next trending nutritious beverage.

2. Immune-Boosting Beverages

To get their daily dose of vitamins and minerals without needing a supplement, consumers are searching for functional beverages to supply their nutrients. With 87% of U.S. consumers showing interest in “immune-boosting” products3, and the global functional beverage market being predicted to reach over $200 billion by 20304, consumers are clearly seeking drinkable nutrition. Naturally chock-full of goodness, like Vitamin C and antioxidants, freeze-dried ingredients bring the added immune-boosting benefits customers want.

3. Ready-To-Drink

Most of your target audience lack the time to sit down for nutritious meals and instead turn to shelf-stable, ready-to-drink beverages as an easy-to-grab nutritious solution. In fact, the global RTD beverage market is projected to grow at a rate of 4.5% and be valued at $800 million by 20275. Combined with the 47% of RTD consumers desiring added antioxidants, freeze-dried ingredients, like blueberries and raspberries5, this could be the perfect innovative option to offer.
Whether hot or cold, freeze-dried ingredients can transform any run-of-the-mill beverage into an experience worth remembering. Appealing to health-conscious and convenience-focused consumers alike, freeze-dried ingredients allow formulators to mix bold flavor, color and benefits to make a beloved beverage. When working with the Chaucer Foods team and our range of freeze-dried ingredients, your ability to innovate any beverage offering becomes easy.

Interested in learning more about beverage innovation trends and the consumer demands that are shaping the industry into 2023? Check out our recent chat with Shaby Fisher, Global Marketing Manager at Chaucer Foods, to learn more.

Reference
1 – “Beverage market continues to grow, along with private label offerings,” Storebrands. February 2022.
2 – “Consumer awareness of clean label drives demand for ingredient solutions,” Beverage Industry. June 2022.
3 – “Demand for Foods and Beverages that Support Immune Health Remains Strong,” Prepared Foods. April 2022.
4 – “The Rise of Immune-Boosting Beverages,” Signals. April 2022.
5 – “Non-Alcoholic RTD Beverages Market,” Market Research Future. June 2021.

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