Whether promoting labels like fair trade or sustainable, new foods and beverages often carry an ethical claim. But how can we know exactly where the ingredients were grown or how the workers growing them are treated?
We spoke with Matt Hill, Group Head of Technical & Quality at Chaucer Foods, to learn how ingredients can be traced, how consistent standards can minimize the impact of disease, and how brands can help.
In terms of healthy eating, people are moving out of old-fashioned trends, like fast food, to eating more healthy, natural foods. People have a better understanding of what ingredients they eat, which leads to curiosity about where their products come from and how they were grown. As a result, consumers become more focused on clean, organic, and ethically sourced ingredients—which follow on par with current healthy eating trends.
A: There are two main reasons why consumers should care about transparent supply chains: the cost of food and the cost of living. With costs being on the rise, consumers might decide to prepare more meals at home to save money.
This shift has started a premiumization trend where consumers began preferring higher quality ingredients to cook and consume at home. With the greater focus on quality, consumers now have a better understanding of what type of ingredients they have, and the overall standards held for the ingredients.
As a result of our strict standards and audits, we can easily track ingredients down. If an outbreak, like listeria or salmonella, were to occur we would be able to locate each ingredient supplied to discover the outbreak source.