During a time when personal health and wellness is top of mind, consumers look to products they recognize and can trust to be healthy and immune-boosting. As consumers continue to grow interested in the holistic approach to personalized health and wellness, natural ingredients will be a center focus. In fact, Nutrition Business Journal1 found that the personalized supplement market is expected to grow from an estimated $281 million in 2019 to $4.3 billion in 2023.
When looking for products that fit their personal health and wellness goals, consumers want nutritional ingredients that they know and trust. Food and beverage manufacturers that address a variety of these current healthy eating trends as part of their formulations will be better suited to turn today’s one-time purchaser into a lifelong customer.
Here are three healthy eating trends currently reshaping the food and beverage industry as a result of shifting consumer interests:
Despite the countless healthy eating options currently trending, many focus on adding nutrient-rich fruits and vegetables to your diet. Incorporating freeze-dried ingredients within food and beverage formulations allows producers to pack in flavor, color, and those hard-to-find nutrients without the need for artificial or unhealthy ingredients.
Looking to stay on top of the health-conscious consumer food and beverage trends, but don’t know where to start? Check out our healthy eating trends recipe inspirations to see how freeze-dried ingredients can help the development of your new product.
- “The personalized nutrition market isn’t one-size-fits-all,” Nutritional Outlook. March 2021.
- “Plant-based drives interest from omnivores, flexitarians, vegetarians alike,” Supermarket Perimeter. August 2021.
- “We Surveyed People on the Mediterranean Diet. Here’s What They Say,” U.S. News. 2020.
- “Healthy Eating Mediterranean Style,” IFT. 2020.
- “75% of Consumers Will Pay Extra For Clean Label Ingredients,” Food & Beverage Insider. 2017.
- “Four in 10 consumers identify as clean label eaters,” Food Business News. 2021.