Making the transition toward a more transparent supply chain doesn’t have to be difficult. Formulators can jump on.
the transparency bandwagon by using ingredients that come from suppliers that already work to ensure high ingredient standards.
Here are three main factors producers should look for when seeking the best supply chain partners:
Beyond wanting to know where ingredients come from, there continues to be a push for sustainability that is helping to increase existing transparency demands. Consumers aren’t blindly accepting that products are sustainable—they want proof to back up the claims. Notably, the United Nations reported that 85% of global consumers indicated that they have shifted to purchasing more sustainable products3. Using ingredients that are both widely viewed as sustainable and sourced under the most trusted practices tells customers that the brand is authentic in their actions.
On the hunt for more information on ethically and sustainably sourced ingredients, with a transparent toolkit to back it all up? Check out our Q&A with Chaucer’s Group Head of Technical & Quality, Matt Hill, to learn more.
1 “Resilience through disruption,” AgriNovus Indiana. January 2021.
2 “Understanding Agri-Food Traceability System User Intention in Response to COVID-19 Pandemic: The Comparisons of Three Models,” National Library of Medicine. January 2022.
3 “Recent Study Reveals More Than a Third of Global Consumers Are Willing to Pay More for Sustainability as Demand Grows for Environmentally-Friendly Alternatives,” BusinessWire. October 2021.
4 “From Farm to Table, Here’s How Technology Is Beig Used to Push Back Against the Threat of Foodborne Illness,” Risk & Insurance. February 2022.